7 Important Tips on Investigating a Business Opportunity
!!! Get In On the Ground Floor!!!
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Give me a break.
Wed all be millionaires if claims like the one above were
true. If youre looking for a business opportunity on the
web where scams feed on the dreams and weaknesses of
everyday people, the thing to remember is to take your
time. Good opportunities dont disappear overnight.
To investigate an opportunity, check out the following:
__Do You Know EXACTLY What Youll Be Doing?
Have you ever read over a business opportunity and at the
end of the article you think, But what am I SELLING?
Youre not alone. There are endless opportunities touted
online as being the cream of the crop, the best of the
best, the ultimate money-making opportunity destined to
give you the freedom and flexibility you desire.
They just dont tell you HOW.
Dont send money for more information. If theyre not
upfront about whats involved in their opportunity, then
run the other way and dont look back.
__Can You Independently Find Others Who Are Successful?
Message boards are a fabulous source of first-hand
information from people who have been there, done that.
Ask for other peoples experiences with an opportunity
before you join. If you can find a number of people who
have had good experiences, thats great. If you cant,
and all you hear are negative comments, then learn from
them: even if you doggedly pursue it and find one positive
testimonial, it wont mean much if youve heard 20 other
negative comments.
__How Long Has the Opportunity Been Around?
New opportunities dont yet have a history of success.
There is no way of knowing how well the average person
will do with them.
Dont worry about getting in on the ground floor; its
far better to have a solid history that shows a viable
business opportunity.
__Are You Selling an Opportunity or a Product?
When the focus is on earning income by signing up others,
youre part of whats known as a pyramid scheme. To be
brief: theyre illegal.
Every opportunity should allow you to earn an decent income
by selling a product or service to customers. If it focuses
primarily on recruitment, reconsider.
__Are Claims and Testimonials Verifiable?
Is contact information provided so that you can verify a
testimonial? Can you find people who actually make what
the opportunity claims you can make?
Dont take income claims too seriously. Everyones
different, and although one person may think its a
perfect opportunity, it might not be for YOU. A blanket
statement of You can make up to $5000 a month or more
can be safely ignored. A statement of AVERAGE earnings
is more useful.
Exercise caution if an opportunity guarantees that you
can make money. How could they possibly know? It is
completely beyond their control; its your efforts, your
skills, and your motivation that determine whether or not
youll make money.
__Hows the Service?
One thing I like to do is ask a bunch of questions by email
or phone (they DO have contact information posted, right?).
If they answer me quickly, courteously, and in detail,
thats another point for them. Emails that are ignored or
phone calls not returned are a bad sign; if they treat YOU
that way, how do they treat the rest of their customers?
Why are they hiding?
But keep in mind that just because they may answer your
emails or phone calls, that does NOT necessarily mean
that theyre legit.
__Does the Opportunity Fit YOUR Interests?
Theres no point in doing something you hate (heck, some
of us left JOBS that we hated - we dont need to start a
business that we also hate!). For example, if you would
rather dig out a tooth with a butter knife than sell face-
to-face, then dont join a Multi-Level Marketing (MLM)
opportunity. If you love talking to people, look into
something like party planning, childrens book sales, etc.
If youre the quiet, shy type, look for opportunities that
will allow you to work nose-to-nose with your computer
most of the time. You get the idea.
Sure, its time-consuming to do all this investigative
work. But its a necessity: prudence and planning now
may pay off by saving you money and frustration later.
Theres simply no such thing as a simple business in a
box. However, there are many legitimate opportunities,
both from other companies and those of your own dreams.
Happy huntin
About the Author
Angela is the editor of Online Business Basics, a
newsletter for eBusiness beginners, featuring step-by-
step tutorials on how to build a money-making online
business without emptying your wallet! To find out
how it can save you time, money, and guesswork, visit
http://www.onlinebusinessbasics.com/article.html
Angela Wu
