by Raymond Johnston Jr.
The art of writing advertisements is something most people think they dont possess. I hear so many people say that they dont possess the ability to create ads that get results. The proverb that writers are born and not created takes over the thought pattern. Im telling you to put those thoughts […]
For small business professionals, placingadvertisements in newspapers and magazines requires a lot of forethoughtandplanning. There are many parts to placing an effective ad, the least ofwhich is designing the ad itself. Consideration must be made to how andwhere the advertisement is going to run, as well as the length andamount ofexposure the advertisement will receive. […]
Ashley opened a posh, little gift shop and decided that the bestway to advertise was a 15 second spot on one of the localtelevision stations. Her commercial emphasized that people shouldstop by for the grand opening. When her shop first opened,it was visited by a steady stream of customers, many who came bybecause they had […]
The media bombards us with thousands of images, messages, andlogos everyday. In fact, the average person in the United Stateswatches between two and four hours of television on a dailybasis. (www.mediafamily.org) Does it surprise you that we startto tune out advertisements after awhile?
This makes it a lot harder for people trying to market theirbusiness come […]
Oftentimes, when the words public and relations are throwntogether in a sentence, a light bulb goes off in the headshining, Advertising. However, using advertising and publicrelations as synonyms is a long shot. So whats the bigdifference?
One of the most crucial differences between public relations andadvertising is that PR is free. Thats right, none of your […]
Famous is as famous does and the famous get known through publicity. Yes, thats right, fame doesnt discover you, you create it through strategic campaigning. Whats more, the techniques for increasing your exposure isnt as difficult to attain as you might think. A great publicity campaign starts with courage, then planning, and lastly, it […]
Want to get your company news into the media? Itll never happen unless you start by understanding what editors and reporters want. To find out what works, I spoke to editors and reporters at top media organizations across the country.
The editors quoted here work at the top 100 papers and some of the highest […]
Have you picked out your Oscars night outfit? I have. You should. Have you thought about what you will say when you accept your award? I have. You should. At least in your mind, that wonderful playground for imagination - the very place we are going to venture today for great publicity ideas.
Razzle, dazzle, sparkle, […]
Banner advertising is one of the most widely used marketingmedium on the Internet. Though banner click-throughs havedecreased to less than 1.0% in the past year, it is stillpossible to achieve reasonably good click-through of 3.0% andabove.
Below are 10 effective steps that I have successfully used tohelp my clients boost click-throughs on their banner campaigns.
1. Employ […]
Here is the basic format for a Press Release: (You can also receive it via email at:mailto:pr_sample@emailexchange.org )
Subject of email should read:
Press Release - [ Then Type Your Subject In Several Words or a Short Sentence ]
[ For the BODY of your email message, write: ]
FOR IMMEDIATE RELEASE
CONTACT: Your Name Company […]
