Archive for the 'Advertising' Category

Tips For Effective Online Advertising

Banner Advertising
The word banner in Internet terms is nothing more than a graphic image that announces the name and identity of a Web site, along with a brief description. Banner ads can be an effective way to expose your business to millions of prospects. There are two different kinds of banner ads: FREE ads and […]

One of the Few

Much of the advertising you see on the web is of the here today,gone tomorrow genre. Some think they can throw up a web site orjoin an affiliate program, and they will have to buy awheelbarrow to carry the $20 bills in from their mailbox. Wellfolks, that aint the case.
There are a number of forms […]

Great Copy Brings Sales

If you have great copy for your ads, you are most likely doing arespectable amount of business on the web. All great copy hascertain things in common.
First, and foremost it has no spelling or grammatical errors.Nothing turns a prospect off faster than these types of mistakes.In addition to running all your work through a good […]

Banner Ads

When Internet Advertising was in its infancy, banner ads quicklybecame a major player. Statistics were readily available, andthey allowed campaigns to be planned, evaluated, and changedwithin a matter of days instead of weeks.
Businesses developed with the sole purpose of managing anddistributing these ads. Click-thru rates were developed, andpeople starting placing banner ads on their web […]

Geek Speak

In the dictionary, a Geek is defined as A carnival performerwhose act usually consists of biting the head off a live chickenor snake. Today however, it has taken on the additional meaningof someone who doesnt fit the norm, and usually refers tosomeone highly knowledgeable in computers.
If you think about it, a geek can exist in […]

Doesnt Have A Clue

This is a real life story, so bear with me as I give somebackground information.
We have a free ad section at our web site where people canplace a free ad for their business. Ads are submitted weekly andpublished on the web. Now, to place an ad, someone has to visitour web site and fill out […]

Get Serious

In browsing some of the ads on the net, it is immediately evidentthat some people just dont have a clue. I read a few yesterday as follows:
Join our MLM and earn beg income. This is either a typo orthey are promising very little in the way of earnings. Thisperson obviously didnt proof their copy before […]

Test Test and Retest

We could all take a lesson from children. As they are growingup, and learning right from wrong, they are constantly testing tosee what they can do, and what is not acceptable.
I see hundreds of ads everyday on the web, and while there aresome good ones, most fall into the ho-hum variety, and some aredownright awful. […]

How important are headlines

Studies show that you have less than five seconds to get theattention of a reader. Think about your daily newspaper. Mostpeople scan the paper. If the headline gets their attention,they will probably read the rest of the article. If it doesnt,they probably skip over that story, and continue scanning untilthey see something of interest.
The first […]

Prime the Pump

Anyone who has a well, knows you have to Prime the Pump beforeyou get any water. In order to prime the pump, you have to giveit a little water so you can then pump out a lot. Well, the sameis true in business - any business, but especially so on the web.
Assuming you have a […]