There are many different ways of delivering your business communication: direct mail; in-person sales calls; telephone; the annual report; above and below the line advertising; packaging; posters, and company stationery to name just a few.
Each involves a financial cost for both production and distribution. Are there ways of reducing these costs?
Certainly! eTechnology allows the production […]
What IS assertive communication?
Assertive communication is the ability to express positive andnegative ideas and feelings in an open, honest and direct way. Itrecognises our rights whilst still respecting the rights ofothers. It allows us to take responsibility for ourselves and ouractions without judging or blaming other people. And it allows usto constructively confront and find […]
There are six crunching barriers to business communication:
1. Poor structure to the communication 2. A weak delivery 3. The use of the wrong medium to deliver the communication 4. A mixed message 5. The message is delivered to the wrong audience 6. A distracting environment
Lets consider each of these barriers to business communication in […]
Vital!
Do you think that headlines are only used by advertisers trying to sell something?
Well, forget the myth that people are only interested in information and if you have great information then they will read you. They wont if you dont give them a reason to. Which is where headlines come in…
You have seven seconds (seven […]
You probably know this already, but there are generally held to be four main personality types, which I call: Extrovert, Amiable, Analytical and Pragmatic .
Lets take a moment to consider each of them in the workplace.
Extrovert:someone who probably has a messy desk; who leaves projects 75% completed then gets distracted by new, more exciting projects; […]
Writing an effective email that gets the result you were looking for is not as simple as just opening up your email software and hitting the keyboard with your fingers.
Writing an email that gets results is an art form - get it right and it is read effortlessly by the reader. Get it wrong and […]
There are seven essential elements to successful business communication:
Structure Clarity Consistency Medium Relevancy Primacy/Recency Psychological Rule of 7±2
If you are going to communicate effectively in business it is essential that you have a solid grasp of these seven elements.So lets look at each in turn…
Structure
How you structure your communication is fundamental to how easily […]
Effective communication in business
Effective communication in business is not about creating the perfect PowerPoint presentation. Its not about writing the perfectly-pitched report. Its not even about assiduously alliterating .
Sometimes effectively communicating in business can hinge on something really simplethe habits you bring to your interactions with others.
As we all know, we all have habitual behaviours […]
Did you know there are 5 types of communication that lead to conflict?
Lets look at them…
Definition of Conflict
It helps if we first define what we mean by conflict
Conflict is an expressed struggle between at least two parties, both of whom perceive interference from the other towards achieving their goals
A conflict can […]
While there are many opinions about what constitutes good headlines, copy and design, most professionals agree that these individual elements of the ad must work together. In combination, they must grab attention, convey a persuasive message and portray a consistent identity.
An ad thats too cluttered cant convey a message quickly enough to engage the reader […]
